Sustainable Business Models

Module 1 Sustainability challenges and opportunities

The global state, what needs to change, and how to bridge the sustainability gap through rewiring the economy.

Module 2 The business case and leadership for action

Why sustainability is good for business, and the importance of good leadership in achieving change.

Module 3 Regulatory environment and international policy

Policy instruments, international agreements, and the role of business and civil society in shaping a zero-carbon economy.

Module 4 Production and consumption

The value chain: Implementing business models and processes for sourcing, producing, and consuming sustainably.

Module 5 Design, technology and planning for sustainability

The role of innovative design, planning, and technology in facilitating sustainable business.

Module 6 Communication and marketing

How to effectively communicate sustainability strategies and goals to internal and external stakeholders.

Module 7 Collaboration and partnerships

How businesses can work together with corporate, government, and non-profit actors to bring about large-scale change in the sustainability space.

Module 8 Rewiring your business approach

Learn how to be an effective change agent, overcome barriers to change, obtain networking support, and create a personalised sustainability action plan.

 

LEARNINGOUTCOMES

Upon successful completion of the course the student will be able to:

• Explain what an entrepreneurial ecosystem is and explaining its relevance to the study of entrepreneurship
• Describe various entrepreneurship concepts, such as intrapreneurship and social
• entrepreneurship, while explaining their relevance to the study of entrepreneurship
• Describe how innovation and entrepreneurship are interrelated concepts
• Explain the elements of innovation
• Describe what a business model is
• Explain Business Model, Systems, and Structure
• What is the macro environment and why is it important to organizations
• What is the Resource-Based View and why is it important to organizations
• Why should companies innovate
• Explain Sustainability Strategy and Sustainable Business Models

 

SYLLABUS

The theoretical part of the course covers the following concepts:

• The Entrepreneurial Environment
• Innovation and Entrepreneurship
• Business Models
• Evaluating the External Environment
• Evaluating the Internal Environment
• Selecting Business-Level Strategies
• Innovation Strategies
• Supporting the Business-Level Strategy: Competitive and Cooperative Moves
• Competitiveness and Clusters
• The Strategic Management Process: Achieving and Sustaining Competitive Advantage
• Ethics, Corporate Responsibility, and Sustainability
• Sustainability Strategy